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IDEAL FREE DISTRIBUTION: los protegidos de Robert Schneider (The Apples in Stereo)

IDEAL FREE DISTRIBUTION: los protegidos de Robert Schneider (The Apples in Stereo) Inside your raincoat you find a plastic pocketwatch. It is chiming. Now is the time for the Ideal Free Distribution. The makings of the Ideal Free Distribution came together in 1997 when Eric Griffy, Tony Miller, and Craig Morris decided to make some recordings in Eric's bedroom of some of the primitive ramblings trapped in their heads. Often crude and amateurish, the songs nonetheless had a unique sound and vision that encouraged the three to keep it up. Inspired by Scott Walker, Belle and Sebastian, Beach Boys, and the more obscure elements of the psychedelic genre, they pressed on with the creative process. In a few months, the songs became respectable enough to play for others, and good enough to keep the group recording more material. As their maturity as songwriters grew, some of these new songs (about 50/50) were absolutely wonderful. However, since these new recordings were made in the boys' tiny hometown of Benton, Kentucky, they would never see any release beyond that of compilation cassettes passed around to friends and family. The advantage of this obscurity was that the band was able to learn to cull their weaker songs and focus their efforts on tunes that were worthwhile. The culmination of these developments began to appear in 2003 and 2004 as Eric, Tony, and Craig began writing material for their forthcoming single (Saturday Drive/Apples and Oranges) and LP. With a full lineup due to the addition of Joe Drury on keyboard and guitar, Mike Grote on drums, Marci Schneider on mellotron and castinets, Shelly Morris on vocals and percussion, and Samantha Herald on accessory percussion and vocals, Robert Schneider of The Apples in Stereo heard and loved the demos for these new songs, and his enthusiasm has spread throughout the psychedelic underground who happened to hear them. Through Robert, the band found a home in Athens, Georgia’s Happy Happy Birthday To Me Records. Mike Turner, head of the label, caught wind of the band via the undeniable enthusiasm that Robert had for the band. With such a respected recommendation, HHBTM Records gave Ideal Free Distribution the proper home that it deserves. Along with his unwavering enthusiasm for the band, Robert mixed and pre-mastered the album to give it that wonderful sound it has now. Jason Nesmith of Casper and the Cookies did the final mastering in order to give it the shimmering quality that the music deserves. The new LP is full of impossibly catchy melodies sung by vocalist Tony Miller, bathed in lush beds of guitars, strings, pounding drums, and Eric Griffy's inventive, assertive bass work. This is the sound of a band truly hitting their stride. Their self-titled debut delivers on all the hype, transplanting lyrics both whimsical and political into striking psychedelic pop. Overall, it has a sense of picking things up from where the beauty of the 60s music left off. Look for this release in the winter of 2007 on Athens, Georgia’s Happy Happy Birthday To Me Records. RIYL: Apples in Stereo, the Association, Belle & Sebastian  

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