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El marketing del boca a boca

El marketing del boca a boca

Número 1 en el “Northern Soul top 500” de Kev Roberts; “the rarest of the rare northern soul single”; “The northern soul most expensive record”... Así se hacen las leyendas. ¿Cómo no sentir curiosidad en buscar y escuchar la canción ????

Frank Wilson is an african american former songwriter and record producer for Motown. He joined the company in 1965. Wilson also tried his hand at being a recording artist himself, recording the single “Do I Love You (Indeed I Do)" for release on the Motown subsidiary label 'Soul.' Supposedly 250 demo 45s were pressed, but by that time Frank Wilson decided he would rather focus on producing and had the demos trashed. Somehow at least two known copies survived, one of which fetched £15,000 (aprox. $28,000.00). Because of the scarcity of the original single and the high quality of the music (it was one of the most popular records in the Northern soul movement), it has been championed as one of the rarest and most valuable records in history.

Para ver quienes son los dos propietarios actuales de dichos singles, ver: http://www.thisoldsoul.com/fw.html

Pd: La canción está disponible en cualquier recopilación de best of the northern soul que se precie, así como en varias de la Tamla Motown.

 

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